a few figures
Xavier Vanhonsebrouck, CEO
‘Kasteel is more than a beer brand, it is a beer moment. A moment of true richness.
The making of Kasteel,
you find true richness everywhere
Around our beer brand’s 30th birthday, our CEO Xavier Vanhonsebrouck had the ambitious plan of depicting the impact Kasteel has on people. Xavier found a like-minded partner in Geronimo, a production company that makes high-end television, films and adverts.
The collaboration for our international campaign eventually led to a partnership with and around a brand-new and exciting game show by Geronimo: 'Destination X' that can be seen every Monday on VTM and VTM Go from 20 February 2023.